Every 1-2 years a brand-new social media platform emerges in the headlines as quickly amassing tens of millions of new daily users. For small and medium sized businesses, what quickly follows that is the question ‘should we be on that too?’.
That’s totally reasonable. Businesses that adopt new technologies and ad platforms quickly tend to grow faster than competitors. But on the other hand, for every ‘Facebook’ that grows and stays large and influential, there are many like Myspace, Friendster or Bebo that disappear into nothing.
So that’s why, with the help of online marketing experts, Oxygen Marketing, we’ll go through some of the largest and most influential social media platforms here and highlight the pros and cons of each depending on your business.