Unless you or someone within your business is a graphic designer or has in-depth knowledge of design software the wisest thing to do in relation to designing your logos is to outsource it.
If you have some experience of software like Adobe Photoshop or Microsoft Paint it might seem prudent to create the logo yourself and save yourself the cost of employing a one-off designer. However, bear in mind cost isn’t just measured in terms of dollars and cents and the amount of time it will take you to design and edit any new logo will soon add up to the point where it detracts from other, more important tasks.
There are several platforms where you can find excellent, value for money logo designers. The most obvious is Fiverr where some designers will create you logos for just $5 each.
Logos are an extremely important part of your company image, especially when it comes to having a strong online presence. Think about some of the biggest internet giants – Google, eBay, Amazon, etc.. – they all have extremely familiar logos which are synonymous with their brand.
Developing your own logos is therefore one of the most important parts of moving into the online marketplace. Sure, you might already have some sort of business graphic which defines your physical business, but the chances are that it is small and simple. Think about creating a logo which encompasses your company values, which stands out to potential clients and which is memorable. Doing this will go a long way towards setting you on the path to online success.
Branding is extremely important for any business, be it an SME, an entrepreneurial venture or a big corporation. Big corporations and multinationals are well aware of the importance of branding and have created and cultivated strong brands worth fortunes over the decades of their operations. It is high time that online and small business also learn the value of branding, start implementing it with meticulous care in their strategy to reap the benefits of the concept.
With the advent of online businesses and easy loans available for SMEs and entrepreneurial firms, there are a plethora of organizations out there, each trying their best to provide the best advantage to their customers. However, for customers, what matters the most is the kind of promise that the organization is making to them, and if the promise will be upheld time and again. Therefore, in totality, branding is the sum total of the perceptions that the customers have about the organizational offering. This organizational offering entails not just the product itself, but also the services, the logo and packaging, the reputational management and the kind of marketing efforts entailed to bring the product to the customers.