Spy On Your Competitors

Using Social Media To Spy On Your Competitors

Using social media as a way to market your brand, products or services is something you should know about already but have you ever thought about using it to gather information on your competitors?

Before we go any further we are not talking here about industrial espionage and stealing secrets from your competitors. Instead, we are looking at social media as a legitimate means to see what other businesses in your niche, sector or industry are doing publicly and using that information to improve what you do in your business.

The first thing to realise is that the social media pages and profiles of most businesses are in the public domain anyway. This means anyone, including you, is able to see what they post, and read any of the updates, quotes and comments that they make. Most people seeing them will just take the post at face value, but for you, they can contain golden nuggets of information.

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Social Media Marketing

Basics Of Using Social Media Marketing

Business owners across the globe are becoming increasingly aware of the importance of social media marketing to their sales and profits. If you are not one of them and until now you had believed social media was only for teens and geeks then this article will enlighten you on how you can use it to promote your business.

Looking at the vast number of social media sites on the internet you’d be forgiven for feeling a bit overwhelmed by it all. In truth, there is no need to use all of them, but there are a few that your business should certainly have a presence on. The main ones are Facebook, Twitter, LinkedIn, and YouTube, and if all you ever did was focus on these four, your business would have very positive results.

These four sites all work very differently in terms of what content is used, how it is posted, how users interact and how they increase the profile of your business. Regardless of their differences, one important thing you want to have in place is for your business’s profile on each of these sites to link out to the others.

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