Getting to the top of the search engine results pages is difficult – there’s no question about it. However, if you work closely on your website’s search engine optimisation (SEO), it’s more than possible to boost yourself up the search engine rankings.
SEO comes in a range of shapes and forms. Basically, it refers to any actions that you can take to make your website more appealing to the search engines, including adding high-quality content, optimizing the user experience, and building backlinks to your website.
Getting to the top of the search engine rankings is hard, but if you focus on the following SEO aspects, you should be able to boost your site’s ranking significantly.
Make Sure That Your Website Is Mobile Friendly
Mobile optimisation is a key component of modern search engine optimisation. If your website isn’t mobile responsive, you will be penalised and your search engine ranking will suffer.
Fortunately, most modern website builders and templates come complete with built-in mobile responsiveness. This means that it’s actually quite easy to optimize your site for mobile browsers.
However, if you own an older website which has never been mobile optimized, you need to make some changes. Add responsive code, or consider redeveloping your site with a new template and new content.
Perform Keyword Research
A lot of people think that the days of keywords impacting your SEO score are over. They aren’t.
Although search engine crawlers don’t place as much emphasis on keywords and key phrases as they used to, it’s still a very good idea to include them.
You therefore need to make sure that you do at least some form of keyword research to identify low-competition keywords in your niche that you can target.
Focus On High Quality Content
Ultimately, it’s usually better to focus on quality over quantity when you’re adding new content to your website. It’s easy to fall into the trap of thinking that more is better, but it simply isn’t. Make sure that you proofread every article or piece of written content that you publish at least a couple of times. Include relevant keywords, and write with the user intent in mind – think about the sort of things that people want to read.
Build Quality Backlinks
Link building is difficult, and it takes time. However, it can be extremely rewarding when it’s done right. Make sure that you focus on building high-quality backlinks to your website. Consider guest posting and listing yourself in online business directories.
Once again, remember that quality is better than quantity.
Boosting your website to the number one position for high-competition keywords is going to be difficult, no matter how hard you work. However, there are plenty of low-competition keywords and phrases out there that you should be targeting.
Make sure that your website is mobile optimised, that your performing adequate keyword research, that you’re creating high-quality content, and that you’re building strong backlinks from authority websites.