Logo Design

Outsourcing Your Logo Design

Unless you or someone within your business is a graphic designer or has in-depth knowledge of design software the wisest thing to do in relation to designing your logos is to outsource it.

If you have some experience of software like Adobe Photoshop or Microsoft Paint it might seem prudent to create the logo yourself and save yourself the cost of employing a one-off designer. However, bear in mind cost isn’t just measured in terms of dollars and cents and the amount of time it will take you to design and edit any new logo will soon add up to the point where it detracts from other, more important tasks.

There are several platforms where you can find excellent, value for money logo designers. The most obvious is Fiverr where some designers will create you logos for just $5 each.

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Logo Design

Top 5 Logo Design Tips

Logos are an extremely important part of your company image, especially when it comes to having a strong online presence. Think about some of the biggest internet giants – Google, eBay, Amazon, etc.. – they all have extremely familiar logos which are synonymous with their brand.

Developing your own logos is therefore one of the most important parts of moving into the online marketplace. Sure, you might already have some sort of business graphic which defines your physical business, but the chances are that it is small and simple. Think about creating a logo which encompasses your company values, which stands out to potential clients and which is memorable. Doing this will go a long way towards setting you on the path to online success.

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