Basically, Google AdWords is Google’s pay per click (PPC) advertising tool. It gives you an easy opportunity to advertise your business or services, and is fully customisable to give you the ultimate user experience.
As an online business owner, AdWords marketing is one of the biggest tools in your belt. Google is the biggest search engine in the world, and receives up to 90% of all internet searches. This means that if you are serious about PPC advertising, AdWords marketing is an absolute must.
The benefits of AdWords are many. Just some of these benefits, along with why you should use AdWords, are outlined below:
AdWords is extremely easy to monitor:
Many PPC sites don’t make it easy for you to monitor the success of your campaign. Google AdWords, however, has an extremely user-friendly interface which makes your life a breeze. Your AdWords homepage will give you statistics on a whole range of things, allowing you to identify exactly what kind of things are working or not.