Logos are an extremely important part of your company image, especially when it comes to having a strong online presence. Think about some of the biggest internet giants – Google, eBay, Amazon, etc.. – they all have extremely familiar logos which are synonymous with their brand.
Developing your own logos is therefore one of the most important parts of moving into the online marketplace. Sure, you might already have some sort of business graphic which defines your physical business, but the chances are that it is small and simple. Think about creating a logo which encompasses your company values, which stands out to potential clients and which is memorable. Doing this will go a long way towards setting you on the path to online success.
Our top five logo design tips include:
- Get creative!
Don’t be afraid to think outside the box! People across the world get stuck in a boring, meaningless life because they are unable to think further than society tells them to. Unleash your creative juices, and don’t be afraid of creating logos which are a bit controversial, a bit offensive, or even just plain old funny! Of course, the logo you create will depend on the type of business you have, but keeping an open mind and getting creative will help you achieve the best design possible!
- Don’t be afraid of negative space
Negative space – or parts of the design which contain no information – are an extremely important part of any logo. They can help draw the viewer’s eyes to the important part of a logo. Don’t be scared of using negative space when designing company logos. Remember, sometimes less is more!
- Stay flexible during the entire process
When it comes to logo design, flexibility is one of the most important things. Sure, maybe you think that you have developed the perfect design, and that all you need to do now is add the finishing touches. Well, maybe you have, but maybe you haven’t. Keeping a flexible mindset will allow you to make changes when necessary, will allow you to adapt when things don’t quite turn out right, and will help you get the most out of the logo design process.
- Don’t be scared of colour!
Many people design logos which are simply too basic or which don’t provide enough visual stimulus. A good logo will be simple enough to not be confusing, but complex enough to encourage a second look. Using colour wisely can help your logo stick in people’s heads, encouraging return visits to your website.
- Draw on your brand’s heritage
There is no better way to design a killer logo than to draw on your brand’s heritage and history. If you have had a lot of success as a physical company, draw on this. If you have had online success in the past, draw on that. Perhaps there is something different about your business? Perhaps you have a strange history which you can draw on for inspiration? Whatever you do, make sure that you don’t ignore your brand’s heritage!