Email is one of the most direct ways to reach customers. In Australia, it also comes with rules that every business must follow. Getting them wrong can lead to enforcement action by the regulator.
The good news is that the rules are simple once you break them down. This guide covers consent, sender details and unsubscribe requirements in plain language. Each section explains what the regulator expects from a business.
Using email marketing for your business is a fantastic way to build a loyal following and promote your products or services. However, how you do measure just how effective a campaign or even a single email has been?
The way to do this is by paying attention to your email metrics, which are the measurable data that your email autoresponder service will have available for you, in the back office of your account.
The first piece of data you want to be aware of is your bounce rate. This is basically any email which was ‘bounced’ back to your autoresponder service as not being delivered. This can happen for a number of reasons, such as the email address no longer being valid, a server filtering the email or simply that the subscriber’s mailbox quota had reached its limit and could not receive any more emails.