Any removalists business that wants to use online marketing to boost their revenue, whilst at the same time is looking for the fastest possible results, then the online marketing channel they should be focussing on is pay per click advertising (PPC). PPC offers businesses an opportunity to see traffic being sent to their website within an hour of their ads going live.
As appealing as that might seem, there are countless examples of businesses setting up and running PPC campaigns only for them to see poor returns or worse, no returns at all. These problems are not signals that PPC does not work but are instead an indicator that a business has not set their PPC ad campaign up correctly.
The appeal of almost instant traffic means some businesses are tempted to rush in and set up ads with little thought or reason. As such they use the wrong keywords, they have poor ad copy, and they set click bids and daily budgets that do not make any sense. If you are a removalists business we do not want you to make the same mistakes, so here are 5 ways you can maximise your ROI from PPC advertising.