Okay, so you have built a website, included everything relevant to your business, and even gone into some of your more unique aspects. However, you might find that you don’t really get a lot of organic traffic to your new site, and that it doesn’t really generate any new business for you.
Why is this?
Basically, it is because your website is the same as all of the others out there. Let’s say, for example, that you own a small plumbing business. In a large city, there will be hundreds, if not thousands, of other businesses like you. Unless you stand out, people will never find you.
You need to take some drastic web design actions to make your website stand out above and beyond those of your competitors. Below are our top tips for doing so:
Develop a USP
Unique selling propositions, or USPs, are one of the main things which make certain websites stand out. If you just go along with the mainstream process of building a website, there won’t be anything special about your site. Developing a USP which separates you from your competition will make it much easier for customers to find you, and much more likely that they will want to do business with you.
Use a professional developer
Sometimes you will need to spend a bit of extra money in the short-term so that you benefit in the long-term. One of the best ways to spend this money is by hiring a professional web developer. While there are many cheap options out there – such as do it yourself web packages – nothing beats a website designed by someone who really knows what they are doing.
Make big promises
Never pretend that you can do something that you can’t. However, at the same time, it is important to make bold statements to draw new customers into your site. One very clever technique – which will help build your reputation – is to offer something which is extremely attractive, and then to over deliver on your offer. This will keep people coming back for more time after time.
Innovate and invent!
Be innovative and creative! Let your inner beast out and channel all of your emotions and feelings about your business into your new webpage. Developing a web page can be a long and arduous process. However, if you approach it with passion you will probably find that it suddenly becomes much easier to create innovative new content which will set you apart from your competitors.
Sure, you might be making good money through your website. However, the internet is an extremely dynamic place which is always changing. You need to make sure that you keep developing your brand to keep yourself ahead of your competitors. One of the best ways to do this is to invest money back into your website.
Good luck, and have fun learning web design – if you don’t decide that it is too hard and leave it to the professionals!