Basically, Google AdWords is Google’s pay per click (PPC) advertising tool. It gives you an easy opportunity to advertise your business or services, and is fully customisable to give you the ultimate user experience.
As an online business owner, AdWords marketing is one of the biggest tools in your belt. Google is the biggest search engine in the world, and receives up to 90% of all internet searches. This means that if you are serious about PPC advertising, AdWords marketing is an absolute must.
The benefits of AdWords are many. Just some of these benefits, along with why you should use AdWords, are outlined below:
AdWords is extremely easy to monitor:
Many PPC sites don’t make it easy for you to monitor the success of your campaign. Google AdWords, however, has an extremely user-friendly interface which makes your life a breeze. Your AdWords homepage will give you statistics on a whole range of things, allowing you to identify exactly what kind of things are working or not.
AdWords allows you to target:
Basically, AdWords marketing allows you to target the exact audience you want to, down to the last variable. Just some of the targeting factors which you can use include geographic location, age, gender, time of day, and even their native language.
AdWords is good!
Google is one of the world’s biggest and most influential companies. AdWords accounts for over 90% of Google’s annual revenue. It therefore makes sense that AdWords will be good. The Google team puts in a lot of resources and work to make sure that AdWords is the world’s premier advertising medium. Some sources state that almost 65% of first page search result clicks come from PPC ads.
You can scale your AdWords campaigns:
There is no limit to how big or how small you make your AdWords campaigns. Some companies only spend a few hundred dollars per year, while others spend millions. If your ad is working, then you can keep running it as often as you want to, for as long as you want to – presenting an opportunity for near limitless revenue! The key is to develop an ad which people will click on, and which encourage them to engage with your website.
So, is it really worth using AdWords?
Basically, yes it is! If you aren’t already using AdWords, you will need to be in the near future. If you don’t, you will find that you can’t keep up with your competitors, can’t generate a high enough revenue to keep your business running, and you will eventually go out of business. If your competitors aren’t using AdWords yet, take the chance to get the jump on them. If they are, you better get started to make sure you aren’t left behind.